Recently, BAIC FOTON, together with its local partner, officially put into operation a brand showroom in Madagascar. Integrating vehicle display, customer experience, business negotiation and parts services, the showroom will further improve the local terminal service network and provide local customers with more convenient vehicle purchasing, vehicle use and after-sales support.

BAIC FOTON adheres to the principle of “being rooted locally and partnering with strong local players.” Relying on its partner’s local market network and service experience, the company continues to improve its integrated “sales + parts + service” capabilities. With the showroom in operation, vehicle display, business negotiation, parts supply and after-sales service can be completed on the same platform, which will help enhance customer experience and service response efficiency, while also supporting BAIC FOTON’s efforts to build a local commercial ecosystem in Africa.

During the opening event, the showroom displayed heavy-duty trucks, light-duty trucks, pickups, vans and minibuses, covering the needs of different commercial application scenarios. Among them, the new heavy-duty truck model equipped with a Yuchai engine attracted customer attention with its mechanical pump powertrain configuration. The BAIC FOTON minibus with a front-mounted chassis was showcased to customers for the first time in terms of performance and styling. The event also introduced warranty service policies and operational solutions, helping customers understand full-process support from vehicle purchase and use to after-sales protection.

Madagascar has diverse operating conditions, and customers have relatively high requirements for vehicle durability and service certainty. Taking localized products and services as a key focus, BAIC FOTON works with its partner to improve parts supply, service response and customer operation capabilities, promoting the continued implementation of the commercial vehicle “sales—service—parts—customer operations” chain in the local market and continuously improving service coverage and operational efficiency.

In the future, BAIC FOTON will continue to deepen localized operations, improve its product and service systems, and work with partners to serve local customers, continuously enhancing the brand’s long-term value in the African market.