On April 22, 2026, FOTON Motor officially launched its first FOTON DAY in Beijing. Media and dealer representatives from Europe, the Americas, and Southeast Asia gathered in the city, touring FOTON's manufacturing facilities, experiencing its latest products, and attending a 30th anniversary gala dinner held at the foot of the Badaling section of the Great Wall that evening. Through four key dimensions—factory, products, culture, and the company's 30-year development journey—the event presented a comprehensive narrative of FOTON Motor's global brand story.
Intelligent Manufacturing Strength and Product Experience
That morning, the delegation visited the FOTON Cummins plant, the X Laboratory, and the AUV Global R&D Center, gaining firsthand insight into commercial vehicle automated production lines and core new energy technologies. At the FOTON Cummins facility, technical staff provided a detailed overview of the intelligent engine manufacturing process. The 'future workstation,' integrated with 13 AI modules, received widespread praise from attending media. As an open factory oriented toward global markets, it offered a clear demonstration of FOTON's technological capabilities and production assurance strength. Several overseas journalists noted that FOTON's level of intelligent manufacturing exceeded their expectations.
In the afternoon, participants joined a test drive session. FOTON Motor showcased its full product lineup along with several new models, including GALAXUS, DAYSTAR, and eViewConnect, covering heavy-duty trucks, light-duty trucks, and new energy vehicles. The test route combined urban roads with simulated operating conditions, focusing on vehicle power response, handling stability, and real-world performance of the new energy systems.
A simultaneous live-streaming session was also set up on site. Media representatives broadcasted in real time via personal and organizational accounts, sharing first-hand impressions of the test drive and engaging in live discussions on vehicle performance and smart features. During the livestream, the range and charging efficiency of the new energy models drew significant attention. The smooth power delivery and intelligent driver-assistance systems of several new models also sparked active discussion among viewers.
Witnessed by the Great Wall,FOTON Moves Toward a New Future
That evening, FOTON Motor hosted its 30th anniversary gala dinner at the foot of the Badaling section of the Great Wall. Using this world-renowned cultural landmark, FOTON integrated its three-decade development journey with Chinese manufacturing and Chinese culture, creating a distinctive brand expression.
Standing at the foot of the Badaling section of the Great Wall, Wu Zongtian, President of FOTON International, said with pride that what is presented today is not only a leap in technology, but also a vivid embodiment of FOTON’s “Grit to Great” spirit. Over the past three decades, FOTON has carried goods, dreams, and prosperity, driving Chinese brands onto the global stage. Looking ahead, FOTON will continue to focus on new energy, intelligent technologies, and internationalization, powering a greener and brighter future.
FOTON Motor's 30th anniversary theme, '30 years of Grit to Great,' captures its journey from a zero-based start to continuous, in-depth development, while reflecting its ongoing pursuit of world-class standards. Dong Shuxing, Vice President of Overseas Strategy and Marketing at FOTON Motor, reviewed the company's growth from the rollout of its first light truck to today's presence in more than 140 countries and regions worldwide. He emphasized that continued overseas expansion is driven not only by product value, but also by deep adaptation to local operating scenarios and a long-term commitment to service. At the strategic level, FOTON Motor remains committed to a 'Comprehensive Globalization' development path and has introduced its 'GREEN 3030' target—aiming to achieve 300,000 overseas sales by 2030, with new energy vehicles accounting for 30%. Over the next five years, the company also plans to establish industrial bases in Indonesia, South Africa, Mexico, Saudi Arabia, Europe, and other regions, accelerating its transformation from product export to the export of technology, standards, and full value-chain collaboration.
Subsequently, BAIC FOTON unveiled its all-new heavy-duty product matrix, introducing three flagship models: GALAXUS, DAYSTAR, and eVIEW CONNECT. The GALAXUS is designed to set a new benchmark for long-haul logistics. DAYSTAR offers an optimal solution for intercity freight transportation, while the all-electric eVIEW CONNECT van delivers a new efficiency revolution in urban cargo mobility.
FOTON GALAXUS Global Expedition Launches, Marking a New Chapter in FOTON's Global Journey
At the evening event, FOTON Motor officially launched the 'FOTON GALAXUS Global Expedition.' Centered around the GALAXUS flagship model as its symbolic core, the program represents both brand heritage and global expansion. A flag presentation ceremony was held on site, during which Li Xiangdong, Deputy General Manager of Overseas Heavy-Duty Truck Marketing at FOTON Motor, handed over the flag to the Latin America pioneering team.
The 'FOTON GALAXUS Global Expedition' departs from Beijing, with its first stop in Mexico, followed by visits across Asia-Pacific and the Middle East. The campaign will feature landmark illumination events and other local activations, culminating in its final showcase at the Hannover Motor Show in Europe. Through on-the-ground roadshows and localized operations, FOTON Motor will continue to deepen its understanding of and integration with regional markets. The passing of the flag not only extends the achievements of its 30-year journey, but also marks a concrete step into the company's next stage of development.
Standing at the new starting point of its 30th anniversary, FOTON Motor responds to the challenges of the times with its theme '30 years of Grit to Great.' The company is focused not only on increasing sales and market share, but also on becoming a trusted partner in the global commercial vehicle industry, an active contributor to green and intelligent transformation, and a co-builder of localized development. From China to the world, FOTON Motor is transforming three decades of accumulated experience into sustainable brand value, working hand in hand with global partners to write a new chapter of future growth.
